OUTLETCITY METZINGEN – An exclusive shopping destination

The picturesque town of Metzingen, 30 kilometres south of Stuttgart and about two hours away from Frankfurt, Munich and Zürich, is one of the most successful factory outlets in Europe with about 3.5 million visitors a year from 185 countries. Nowhere else does such an exciting mix of fashion, lifestyle, design, culinary attractions and premium shopping, combined with innovative architecture, await fashion enthusiasts. Metzingen’s special attraction is that this is where shopping becomes a genuine, inner-city shopping experience!

The success story of OUTLETCITY METZINGEN began in the old brick factory in Kanalstraße – the textile centre and home of the Hugo Boss brand – in the 1970s. What once started as a modest staff sales outlet of a men’s outfitter is today a pulsating international-level shopping destination.

With numerous premium and luxury brands in elegant flagship outlets and international fashion and designer collections at permanently reduced prices from 30 per cent to 70 per cent*,  OUTLETCITY METZINGEN offers an almost unbelievable selection of womens’, mens’ and childrens’ fashion. These range from streetwear to the latest “cool” looks, from outdoor fashion to evening wear, from styling accessories to perfumes, from lingerie to sports outfits, and of course classical men’s suits in all sizes and colours of many well-known premium and luxury brands for that perfect look at the office.

Besides the wide range of trend and high-­­fashion labels, OUTLETCITY METZINGEN’s successful formula is customer service. It offers a shopping shuttle bus available for customers, which serves all main stops, over 3,000 parking spaces and friendly childcare facilities at the Kids­ Camp. At the tourist information office at Lindenplatz, visitors can obtain all important information as well as our Shopping Guide or Tourist Guide. And those who want to safely store their luggage or shopping bags can use one of the many lockers.

But Metzingen has far more to offer. With its picturesque old town, Metzingen is situated in the midst of a biosphere region. Its centuries-old winemaking tradition and first-class cuisine invite visitors and customers alike to linger. The numerous events also make a visit to OUTLETCITY METZINGEN a unique, year-round shopping experience.

* compared to the manufacturers’ former recommended retail price, if there is any


  1. Address

    Reutlinger Str. 63
    72555 Metzingen
    Tel +49 7123 1789978

  2. Management

    Wolfgang Bauer (Vorsitzender)
    Michael Henseling

  3. Business activity

    Project development and marketing