BRITA – successful all over the world in drinking water optimisation

BRITA is one of the leading experts for optimised and individualised drinking water worldwide. From its beginnings as a one-man-business almost 50 years ago, the company has long since developed into an international group of com­­panies – and is still a family-run business. BRITA first invented the water filter jug for domestic use. Today, the company develops, produces and sells innovative drinking water optimisa­­tion solutions for domestic use, efficient sys­­tems used in large appliances in the catering, gastron­­omy and vending sector, as well as water dispensers for use in offices, schools and areas in which hygiene is of key importance, such as hospitals and nursing homes.

As a hidden champion, BRITA discovered a market niche, developed the res­­­pective market and constantly enhanced it. With 19 national and international subsidiaries as well as shares and indus­­­trial partners in more than 60 coun­­tries all over the world, BRITA is the only truly global brand in the drinking water optimisation sector. The com­­­pany is aware of its responsibility for society, the envi­­ronment, its employees and the quality of its products – the topic of sustainability in particular plays a vital and stra­­­tegic role for the future.