In 1873, Bremen-based master brewer Lüder Rutenberg and the master brewer Heinrich Beck joined with businessman Thomas May to found the “Kaiserbrauerei Beck & May o.H.G”. Today, the Beck’s brand is part of the portfolio of the world’s largest brewing group, Anheuser-Busch InBev, which has its German headquarters in Bremen. In addition to the international Beck’s brand, the popular Haake-Beck beer is also a fixture in the product range. Almost 1,400 employees work at the 141,700 sqm brewing facility in Bremen’s Neustadt quarter. The plant is Germany’s largest export brewery, offering a broad and varied product range. In addition to the original Beck’s Pils, it also includes Beck’s Blue – an alcohol-free version of the classic Beck’s brew – as well as innovative drinks such as Beck’s Gold, Beck’s Green Lemon and Beck’s Ice. The brand is also popular in other countries. Every fourth German beer consumed abroad is a Beck’s. Beck’s is available in over 120 countries on five continents. In fact, 3,000 bottles of the high quality German beer are drunk every minute worldwide.
For the fifth year in succession, the Beck’s brand is the leader among the nation’s strongest beer brands as determined in the recent study “Markenmonitor Bier”. According to the study, Beck’s is the strongest brand in German brewing with top ratings when it comes to image, brand and quality perception as well as personal preference.
Year of establishment1873
Employees2.800 (of which around 1,400 in Bremen)
Business activityProduction, marketing and sale of
beer and beer mixes
(including among others
Beck’s and Haake-Beck)