Together with its sister city of Leipzig, Halle forms the core of the powerful Central German economic region with a total of 1.7 million residents.
It is enhanced by a state-of-the-art infrastructure which makes it attractive to investors and visitors.
The modern Leipzig/Halle intercontinental airport, situated between both cities, makes it possible to locate important service industries there and offers an opportunity to develop logistics as a functional hub between Eastern and Western Europe. Even today, DHL’s presence here has meant an increase in the number of new jobs in the Central German metropolitan region.
In this environment with its strong infrastructure, the traditional chemicals industry location, which represents a double-figure investment, continues to make excellent progress on its way to prosperity.
Many companies in the chemical industry are cooperating in an increasing number of international research, development and manufacturing projects such as at the European Polymer Association.
Together with the chemicals industry, especially in the Halle sub-region with DOW, Beyer und Total, the manufacturing sector has developed economic momentum in the form of the Leipzig-based motor vehicle manufacturing industry. And service locations are also expanding, as shown by the relocation of Dell to Halle and Amazon to Leipzig.
With the assistance of major investments by the city of Halle, we have systematically created the structures for our future over the last few years. The city has invested three-digit-million investment in the construction of the weinberg campus Technology Park at the scientific campus of the Martin Luther University. At 134 hectares in size, it is the second-largest technology park in Eastern Germany today and now provides more than 3,500 jobs for graduates in scientific institutes and companies. These efforts represent a total investment of almost one billion euros.
The success story of our weinberg campus is due to its mix of creative structures. University facilities, research centres and young company start-ups all work together closely here, with teaching, research, development, production all tightly interwoven in order to shape the technologies of the 21st century.
Halle is home to three Max Planck Institutes, one Fraunhofer Institute, one Helmholtz Institute and three Leibniz Institutes, which all cooperate with the university and a large number of innovative companies to make a major contribution to distinguishing Halle as a location of excellence. One example of this is the Max Planck Institute for Microstructure Physics, which develops nanotechnology methods which are used and respected the world over.
Economic factors in Halle can be distinguished in main areas again. The sectors that make up its economic structure provide employment for a total of 90,000 people.
Halle’s diversity as a place to do business is impressive. Traditional companies, modern service centres, multi-media, green and red biotechnology – since the German reunification, much has been achieved, including with the close assistance of our city business development department.
The number of employees in Halle has changed significantly since 1991. The number of employees in Halle’s service sectors today has increased in number from 46 per cent to almost 70 per cent. The number of employees in manufacturing dropped from 26 per cent to 13 per cent.
The Bio-Zentrum on our weinberg campus is undisputedly one of the European locations of excellence in biotechnological research.
In 2008 the Fraunhofer Institute for Mechanics of Materials oversaw the inauguration of the world’s only Fraunhofer-Centre for Silicon Photovoltaics and guarantees Halle a firm place as a solar technology centre. Today, 89 per cent of all solar cell production in Central Germany and some 20 per cent of solar cells produced throughout the world is carried out in Halle.
Already every tenth employee in Halle works in the media field; the Broadcasting Centre of Mitteldeutscher Rundfunk (Central German Broadcasting Corporation) is one of the most up to date in Germany.
Our Central German Multi-Media Centre has been booked out for a long time.
Young, courageous entrepreneurs work on innovative film animation and development projects. The media sector cooperates closely with our university and the Burg Giebichenstein College of Art and Design. Dell, the biggest US computer manufacturer, employs 750 people at its service centre.
Service centres, the KSB pump factory and the printing works and publishing company of the Mitteldeutsche Zeitung (Central German News) are some of the solid pillars of Halle’s economic development. Even Germany’s oldest chocolate factory has continually increased production capacity and today the “sweet temptations” of the Halloren Chocolate Factory are exported all over the world.
Anyone wanting economic success reneed to inform and has to make himself known and advertise. The state-of-the-art, privately operated HALLE MESSE (Halle Trade Fair) is an attractive hub for the regional economy. In 2005, social scientist Walter Siebel identified the features that characterize a modern city: the presence of history, hope of emancipation, an urban lifestyle, a buildings and town planning.
Anyone coming to Halle can feel that Halle and its residents correspond to these characteristics with growing self-confidence.
The author was born in 1967 and studied in Hanover und Leipzig. He formed the advertising agency kontakt11a in 1995. From 2001 to 2007 he was office manager and personal spokesman for the councillor responsible for commerce and labour in the city of Leipzig. Wolfram Neumann has been councillor responsible for the department of commerce and labour of the city of Halle (Saale) since 2008.