Wolfram Neumann: Halle’s economy continues on its way to the future

Together with its sister city of Leipzig, Halle forms the core of the powerful Central German economic region with a total of 1.7 million residents.

It is enhanced by a state-of-the-art in­­frastructure which makes it attractive to investors and visitors.
The modern Leip­­zig/Halle intercontinental airport, situated between both cities, makes it possible to locate important service industries there and offers an opportunity to develop lo­­gistics as a func­­tional hub between Eas­­tern and Western Europe. Even today, DHL’s presence here has meant an in­­crease in the number of new jobs in the Central German metropolitan region.
In this environment with its strong in­­fra­­structure, the traditional chemicals industry location, which represents a double-figure investment, continues to make excellent progress on its way to prosperity.
Many companies in the che­­mical industry are cooperating in an increasing number of international re­­search, development and manufacturing projects such as at the European Po­­lymer Asso­­cia­­tion.


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Together with the chemicals industry, es­­pecially in the Halle sub-region with DOW, Beyer und Total, the manufacturing sec­­tor has developed economic momentum in the form of the Leipzig-based motor vehicle manufacturing industry. And ser­­vice locations are also expanding, as shown by the relocation of Dell to Hal­­le and Ama­­zon to Leipzig.

With the assistance of major investments by the city of Halle, we have systemati­­cally created the structures for our fu­­ture over the last few years. The city has invested three-digit-million investment in the construction of the wein­­­­berg campus Tech­­nology Park at the scientific campus of the Mar­­tin Luther University. At 134 hec­­tares in size, it is the second-largest tech­­nology park in Eastern Germany to­­day and now provides more than 3,500 jobs for graduates in scientific institutes and companies. These efforts represent a to­­tal investment of almost one billion euros.

TGZ-IIIThe success story of our weinberg campus is due to its mix of creative structures. University facilities, research cen­­tres and young company start-ups all work together closely here, with teaching, research, development, production all tight­­ly interwoven in order to shape the technologies of the 21st century.
Halle is home to three Max Planck In­­s­­ti­­­­tutes, one Fraunhofer Institute, one Helm­­­­holtz Ins­­titute and three Leibniz Insti­­tutes, which all cooperate with the university and a large number of innovative companies to make a major contribution to distinguish­­ing Halle as a location of ex­­cellence. One example of this is the Max Planck Ins­ti­­tute for Mic­ros­truc­­ture Phys­­ics, which de­­vel­­ops nanotechnology meth­­ods which are used and respected the world over.
Economic factors in Halle can be distin­­guished in main areas again. The sectors that make up its economic structure pro­­vide employment for a total of 90,000 people.
Halle’s diversity as a place to do business is impressive. Tra­­ditional companies, mo­­d­­­­ern service centres, multi-media, green and red biotechnology – since the Ger­­man reunification, much has been achieved, including with the close as­­sistance of our city business development department.

The number of employees in Halle has changed significantly since 1991. The num­­ber of employees in Halle’s service sectors today has increased in number from 46 per cent to almost 70 per cent. The number of employees in manufactu­­r­­ing dropped from 26 per cent to 13 per cent.


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The Bio-Zentrum on our weinberg campus is undisputedly one of the European locations of excellence in biotechnolo­­g­­i­­cal research.
In 2008 the Fraunhofer Institute for Mechanics of Materials oversaw the inauguration of the world’s only Fraun­­hofer-Centre for Silicon Photo­vol­taics and guarantees Halle a firm place as a solar technology centre. Today, 89 per cent of all solar cell production in Cen­­tral Ger­­many and some 20 per cent of solar cells produced throughout the world is carried out in Halle.

Already every tenth employee in Halle works in the media field; the Broad­cast­­ing Centre of Mitteldeutscher Rundfunk (Central German Broadcasting Corpo­ra­­tion) is one of the most up to date in Ger­­many.
Our Central German Multi-Me­­dia Centre has been booked out for a long time.
Young, courageous entrepreneurs work on innovative film animation and de­­velopment projects. The media sector co­­operates closely with our university and the Burg Gie­bich­en­stein Col­­lege of Art and Design. Dell, the biggest US computer manufacturer, em­­ploys 750 people at its service centre.

 

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Service centres, the KSB pump factory and the printing works and publishing company of the Mittel­deut­sche Zei­­tung (Central German News) are some of the solid pillars of Halle’s eco­­nomic develop­­ment. Even Germany’s oldest chocolate factory has continually increased production capacity and today the “sweet temptations” of the Halloren Chocolate Factory are ex­­ported all over the world.

Anyone wanting economic success re­­­­need to inform and has to make him­­self known and advertise. The state-of-the-art, privately operated HALLE MESSE (Halle Trade Fair) is an at­­trac­­tive hub for the regional economy. In 2005, so­­cial scien­­tist Walter Sie­bel identified the fea­­tures that characte­­r­­ize a modern city: the presence of his­­tory, hope of emancipation, an urban lifestyle, a buil­­dings and town plan­­n­­ing.
Anyone coming to Halle can feel that Halle and its residents cor­­res­­pond to these characteristics with grow­­ing self-confidence.

 

Wolfram-Neumann2The author was born in 1967 and stu­­­­­­­­d­­ied in Hanover und Leipzig. He formed the advertising agency kon­­takt­­­11a in 1995. From 2001 to 2007 he was office manager and personal spokesman for the councillor responsible for commerce and labour in the city of Leipzig. Wolf­­ram Neu­­­­mann has been councillor re­­sponsible for the department of com­­merce and labour of the city of Halle (Saale) since 2008.