Wächter & Wächter helps companies build and manage strong, successful brands, also employer brands in today’s highly competitive global business environment. 60 employees in this owner-managed agency group develop creative communication ideas which increase brand value and generate business.
Wächter & Wächter create brand ideas, visions, missions, positioning claims, brand architecture and, in particular branding and communication concepts. Their specialists in advertising, identity & design, dialog & interactive, PR & event, media & more multiply the power of the core brand idea by communicating a unified brand message. Campaigns are integrated but vary in their form in order to best suit different channels, target groups and cultures. This leads to high efficiency, effectivity and helps the clients grow their business.
Wächter & Wächter serves regional, national and international brands, BtoB and BtoC. In Bavaria for Bavaria and far beyond. As the company is a leading partner in Worldwide Partners, the largest global network of owner-operated agencies, clients have access to international markets in 52 countries. All services are performed with the aim of creating value and business for the clients.
Year of establishment1948
Business activityStrategic Brand consulting
• qualitative research, insights,
• positioning, brand architecture
• employer & internal branding
Creative branding solutions
• Logos, names, claims, CI & CD
• Packaging design, product ideas
• Integrated global & local concepts
• Advertising: Print, TV, Radio, Video, OOH
• Dialog, online, social, mobile
• PR, Events
• media planning & buying