Nina Prigge & Sören Mohr: IT in Schleswig-Holstein – A field is formed

Whether at the North Frisian coast or in the county’s cities, where internet use is concerned, the people of Schles­­wig-Holstein are positioned right at the front. A good 70 per cent of the popu­la­­tion in the time being makes use of the virtual net. Schleswig-Hol­stein oc­­cu­­pies the third place in the countries ranking for areas of low pop­­ulation and the sixth place altogether. This statistic indicates what other num­­­bers point towards: not only rapeseed is growing rapidly in Schleswig-Hol­­stein, but also lively IT and media fields. From 1990 up until this day, the num­­­ber of IT and media companies has tripled and risen to around 15,000. With a portion of 20 per cent in the service area, in the time being, they count towards the most im­­portant lines of business in the state.

Yet not only the quantity, but also the quality is convincing: the Schles­­wig-Hol­­stein IT company c.a.r.u.s HMS GmbH is currently developing a new software programme to the name of “ViSoR – Virtual Screening optimizing the Reali­­ty” and in this venture is sup­­ported by the state’s Zukunfts­pro­gramm Wirt­­schaft. Through computer-supported calculation operations, “ViSoR” shall signi­­ficantly simplify and speed up the de­­­ve­­lopment of new me­­dication in the future.

b+m Informatik AG from Melsdorf at­­tracted a lot of interest towards the end of the year 2008 at the “Medica” – the world-largest exhibition in the medical field – with its product “b+m op manager”. The software supports out-patient operation room centres, op­­ti­­mizes calendar and resources management and breaks down overcapa­­city, which is unavoidable in times of increasing financial pressure within the health sector.



The IT company b+m Informatik AG develops innovative software for the medical field.

In comparison, another IT company in Schleswig-Holstein is successful in the banking and insurance sectors: over 600 German banks have already in­­te­­grated the VISOR computer check by the company Coronic in Kiel into their online-banking services. This check al­­lows clients to be able to make sure that their internet connection is secure, be­­fore carrying out financial business on the internet. Knowing about the flaws and potentials of the medium internet also aided the Schleswig-Holstein com­­pany Cliplister in its path to success. The 2007 founded company meanwhile is at the top of the European market in the distribution of video clips for on­­line shops.

Whether in the health sector, financial field or trade, modern information and communication technologies are im­­plemented everywhere. As cross-section technologies, they have the po­­ten­­tial to be innovation drivers and to support the region’s competitiveness in a sustainable way.


The IT and media landscape of Schles­­wig-Holstein is marked by many in­­no­­vative, yet smaller and medium-sized companies. Networking is therefore one of the most important building blocks for the road to success. Al­­ready by the end of the 1990s, companies from the IT and media fields got together and founded the two organizations “SH://MIT – Schleswig-Holsteinischer Verband für Multimedia und Infor­mations­tech­­­no­logie e.V.” and “Community Treff – För­­der­­kreis Digitale Wirtschaft e.V.” With numerous net­­working events, seminars and workshops, the new lobby of the field formed a lively knowledge transfer and mu­­tu­­al exchange of information. The num­­ber of the members grew consistent­­ly. Also the state government of Schles­­wig-Holstein soon recognized the po­­­tential of the field and its organizatio­­nal structures. It has supported the IT and media fields since 2006 through the establishment of the cluster manage­­ment Digitale Wirtschaft Schleswig-Holstein.

The main aim of the cluster management is the support of the competitiveness of the contributing companies and associations as well as the creation of future-directed work places. In particular, this points towards im­­proved cooperation between economy and science, the intensification of knowledge and technology transfer as well as the support of innovations through cooperation. The clus­­ter management carrier is WTSH, Wirt­­schaftsförderung und Tech­no­logie­trans­­fer Schleswig-Holstein GmbH. Through integration into the WTSH, the cluster management offers the best possible access to other fields and tech­­nological fields of interest as well as also to the state’s possibilities for grants. The cluster management is par­­­­tially subsidized by the state within the context of the “Zukunfts­pro­­gramm Wirtschaft”. The remaining financial sup­­port is based on the contributions of the cluster companies as members of the organization Digitale Wirt­­schaft. It is not least of all for this reason that cooperation between the organization Digitale Wirtschaft Schleswig-Hol­­stein e.V. and the cluster management is very close. Together, they are programm­­ing the digital economy of Schles­­wig-Holstein to carry out its best perfor­­mance!

Nina-Prigge_version2The author was born in 1971 and studied in Hamburg and Ireland. Following her state examination, she worked at Double­­Click International Techsolutions in Dub­­­lin. In 2005 she transferred to the Di­­gi­­tal Hub Development Agency, who are res­pon­­sible for the largest digital media cluster in Ireland. In 2009 she took over the pro­­ject leadership in cluster management of Digitale Wirtschaft Schleswig-Holstein.



soeren_portrait_2_18x20The author studied Business Administration in Kiel. He was media spokesman and mar­­ket­­ing head of Hansapark Sierks­dorf. Follow­­ing this, he took over the head of custo­­mer services for fluxx AG and in 2000 founded the Kiel market­­ing agency New Communication. He has been on the board of governors of the organization Digitale Wirtschaft Schleswig-Holstein e.V. since 2005 and since 2007, their chairman.