LÖWEN ENTERTAINMENT GmbH: Fair Play in sport and games


The LÖWEN Group has always been associated with innovative product development and visionary entrepreneurial action. Making it the leading manufacturer of AWP machines and one of the most successful amusement arcade subsidiaries in Germany with over 400 locations of the ADMIRAL Spielhalle brand. LÖWEN is an international market leader for electronic dart machines and the LÖWEN-Soccer football table is an established equipment in youth centres, gastronomy and professional sports.

The LÖWEN Group is aware of its social responsibility in this situation and advocates for strict qualitative regulation of gambling offers. Youth protection, gamb­ler protection and preventive work of the highest order as well as close cooperation with support facilities reflect this responsibility. Social responsibility is part of the LÖWEN Group’s self-image and that also includes good jobs, fair cooperation, fair pay and equal opportunities for men and women. All these attri­butes of the LÖWEN Group were attested by the Federal Ministry for Family Affairs, Senior Citizens, Women and Youth with the “Logib-D geprüft” (pay equality in companies – Germany) assessment.

The LÖWEN Group is part of the Austrian NOVOMATIC Group, Europe’s lea­ding gaming technology group with more than 24,000 employees.



  1. Adress

    Saarlandstraße 240

    55411 Bingen am Rhein

    Tel +49 6721 407-0

    Fax +49 6721 407-573



  2. Management

    Christian Arras (Chairman)

    Willi Granold (Commercial Chairman)

  3. Supervisory Board

    Mag. Harald Neumann (Chairman)

  4. Year of establishment



  1. Employees

    more than 3,500

  2. Subsidiaries

    Crown Technologies GmbH (Rellingen)

    EXTRA Games Entertainment GmbH (Pfullendorf)

    BPA Freizeit & Unterhaltungsbetriebe GmbH (München)

    ­Admiral Play GmbH (Düsseldorf)

  3. Business activity

    Development, production and sales of AWP machines and compact sports machines