Through the set-up of interdisciplinary networks, the regional management makes a key contribution to improving competitiveness. What this definition of the regional management as a promotional programme of the Bavarian State Ministry of Finance, Regional Development and Regional Identity looks like in real life, is clearly evident in the Donau-Ries district. It has been a player in the areas of education, professional workers and marketing since 2010. Positive results could be seen quickly in the establishment of an educational portal, company survey, or the implementation of an online magazine. In 2013, the district was certified as an “educational region in Bavaria”, a strong network of stakeholders from the area of employment promotion was set up, and the initiated image campaign resulted in a brand process. But this is not enough for this key player and regional manager Klemens Heininger, who wants to tackle the topics inclusion, integration and volunteering over the next few years.
The economic situation is looking very good too: the region ranked third in the study “Focus Lebensqualität” and shows continuous growth in the number of employees subject to social insurance contributions. If the right moves are made on a political and economic level, a successful game will continue to be played in the Donau-Ries district in future.