The Generali Deutschland Group is the second-largest primary insurance group in the German insurance market. The company’s roots go back to a company founded as a regional fire insurer in Aachen in 1824. As Aachener und Münchener Beteiligungsgesellschaft (AMB), it merged with its current Italian parent company Assicurazioni Generali (Trieste) in 1998. In 2009, the holding company was renamed Generali Deutschland Holding AG. It manages the Group, defines its strategic development and brings the expertise of the individual Group companies together.
Many renowned insurers and financial services providers work under the umbrella of the Cologne-based Generali Deutschland Holding: Generali Versicherungen, AachenMünchener, CosmosDirekt, Central Krankenversicherung, Advocard Rechtsschutzversicherung, Deutsche Bausparkasse Badenia and Dialog. The Group companies offer the full spectrum of financial services – from life, health, property and legal expenses insurance to tailored construction financing solutions and attractive fund and banking products.
Today, 13.5 million customers across Germany have put their faith in the Group’s strength and professionalism. The Group employs almost 15,000 staff at its various sites in Germany, and around 52,000 take care of the customers’ needs as field staff or direct local contacts.
In contrast to some of its renowned competitors, the Generali Deutschland Group pursues a multi-brand strategy. The Group’s business model and brand positioning are based on three central pillars: the multi-channel distribution of Generali Versicherungen; the exclusive distribution activities of AachenMünchener through its close strategic partnership with Deutsche Vermögensberatung; and the direct selling through CosmosDirekt, which has established itself as the market leader among German direct insurers with its distribution model.
The Generali Deutschland Group has always not only been obligated to economic value creation, but has also taken on social responsibility as a company. The Group is actively facing the challenges of demographic change in a wide range of areas of activity. A central role in this is played by the Generali Future Fund, set up in 2008, which campaigns for the promotion of civic involvement among the over-55 generation in particular.
Dietmar Meister (Vorsitzender) Christoph Schmallenbach Dr. Torsten Utecht Prof. h.c. (RUS) Dr. Wolfgang Kaske (Chairman) 17.2 billion euros (2012) (total Premiums) Life insurance
Year of establishment
Legal expenses insurance
Funds and banking products
Dr. Torsten Utecht
Prof. h.c. (RUS) Dr. Wolfgang Kaske
17.2 billion euros (2012)