Generali Deutschland Holding AG: Generali Deutschland Group – Successful together

The Generali Deutschland Group is the second-largest primary insurance group in the German insurance market. The com­pany’s roots go back to a company founded as a regional fire insurer in Aa­­chen in 1824. As Aachener und Münche­ner Beteiligungsgesellschaft (AMB), it merged with its current Italian parent company Assicurazioni Generali (Trieste) in 1998. In 2009, the holding company was renamed Generali Deutschland Hol­ding AG. It manages the Group, defines its strategic develop­­ment and brings the expertise of the individual Group com­panies together.

Many renowned insurers and financial ser­vices providers work under the um­­brel­la of the Cologne-based Generali Deutsch­land Holding: Generali Ver­siche­­­rungen, AachenMünchener, Cosmos­Di­rekt, Cen­tral Krankenversicherung, Advo­card Rechtsschutzversicherung, Deutsche Bau­­­sparkasse Badenia and Dialog. The Group companies offer the full spectrum of fi­­nancial services – from life, health, pro­­perty and legal expenses insurance to tai­­­lored construction financing solutions and attractive fund and banking products.

Today, 13.5 million customers across Ger­many have put their faith in the Group’s strength and professionalism. The Group employs almost 15,000 staff at its various sites in Germany, and around 52,000 take care of the custo­­mers’ needs as field staff or direct local contacts.

In contrast to some of its renowned com­­petitors, the Generali Deutschland Group pursues a multi-brand strategy. The Group’s business model and brand posi­­­tioning are based on three central pillars: the multi-channel distribution of Generali Versicherungen; the exclusive dis­tribution activities of Aachen­Mün­che­ner through its close strategic part­­­ner­­­ship with Deutsche Vermögens­be­ratung; and the direct selling through Cosmos­Direkt, which has established itself as the mar­­ket leader among German direct insurers with its distribution model.

The Generali Deutschland Group has al­­ways not only been obligated to econo­m­­ic value creation, but has also taken on social responsibility as a company. The Group is actively facing the challenges of demographic change in a wide range of areas of activity. A central role in this is played by the Generali Future Fund, set up in 2008, which campaigns for the promotion of civic involvement among the over-55 generation in particular.