fit GmbH’s story began over 60 years ago in the today’s city of Chemnitz. In 1954 the VEB Fettchemie Karl-Marx-Stadt applied for a patent for the brand name “fit-flüssig”. Today, fit’s 500 ml “Original” is Germany’s top-selling brand dish washing detergent.
Since then, the company, which was bought by Dr Wolfgang Groß in 1993, has moved from sole producer of hand dish washing detergent to being a manufacturer of dishwasher detergents, laundry detergents and softeners. Its current product range covers over 100 articles of the well-known brands “fit”, “Rei”, “Sanso”, “Kuschelweich” and “Sunil”. In 2015 fit GmbH caused another sensation when it took over the well-known “Gard” brand, thereby enabling the company to get into the new hairstyling segment.
By investing over 110 million euros in converting and expanding its plant and production facilities, fit GmbH is now one of the most up-to-date in the industry in Europe. Thanks to its modern laboratories and highly-qualified employees, fit GmbH is one of the innovative leaders in its market segment. Thus, the phosphate-free “fit Power Tabs 12” came out on top in product tests conducted by Stiftung Warentest in May 2015, Germany’s consumer organisation.
ManagementDr. Wolfgang Groß
Year of establishment1993, 1954 patent application for the brand name „fit“ submitted by VEB Fettchemie Karl-Marx-Stadt
Brandsfit (hand dish-washing detergent, dishwasher detergent, household cleaners),
„Rei in der Tube“,