BRITA – successful all over the world in drinking water optimisation
BRITA is one of the leading experts for optimised and individualised drinking water worldwide. From its beginnings as a one-man-business almost 50 years ago, the company has long since developed into an international group of companies – and is still a family-run business. BRITA first invented the water filter jug for domestic use. Today, the company develops, produces and sells innovative drinking water optimisation solutions for domestic use, efficient systems used in large appliances in the catering, gastronomy and vending sector, as well as water dispensers for use in offices, schools and areas in which hygiene is of key importance, such as hospitals and nursing homes.
As a hidden champion, BRITA discovered a market niche, developed the respective market and constantly enhanced it. With 19 national and international subsidiaries as well as shares and industrial partners in more than 60 countries all over the world, BRITA is the only truly global brand in the drinking water optimisation sector. The company is aware of its responsibility for society, the environment, its employees and the quality of its products – the topic of sustainability in particular plays a vital and strategic role for the future.