Helmut Baurecht founded the cosmetics company in 1985 using an innovative concept: it was his vision to focus his cosmetics range on the individual needs and desires of every woman – with the highest standards of quality. Just a few years after the company had been established, ARTDECO grew to become the German market leader in the area of decorative cosmetics. Today fashion-conscious women from more than 70 countries worldwide appreciate the luxurious cosmetics of the fashionable brand. ARTDECO plays a leading role in the decorative cosmetics sector in many European countries and is also regarded as a cult brand in some countries outside of Europe. Spread across more than 25,000 square metres of space, its corporate headquarters in Karlsfeld near Munich bring all the corporate divisions together under one roof: from purchasing, product management, logistics, administration, sales, marketing, PR & media to an in-house advertisement agency and production company.
“Environment and sustainability” is an important topic for ARTDECO. Looking towards the future, ARTDECO’s product development consistently focuses on natural active ingredients. ARTDECO is already making successful progress in this area with its Mineral Make-Up collection and the Skin Yoga care series. The innovative refillable system is also characterised by environmental sustainability.