Anheuser-Busch InBev Deutschland GmbH & Co KG: Bringing beer to the world – Beck’s Pils – Fresh. Pure. Authentic.

In 1873, Bremen-based master brewer Lüder Rutenberg and the master brewer Heinrich Beck joined with businessman Thomas May to found the “Kaiserbrauerei Beck & May o.H.G”. Today, the Beck’s brand is part of the portfolio of the world’s largest brewing group, Anheuser-Busch InBev, which has its German headquarters in Bremen. In addition to the international Beck’s brand, the popular Haake-Beck beer is also a fix­­ture in the product range. Almost 1,400 employees work at the 141,700 sqm brew­­ing facility in Bremen’s Neustadt quarter. The plant is Germany’s largest export brew­­ery, offering a broad and varied product range. In addition to the original Beck’s Pils, it also includes Beck’s Blue – an alcohol-free ver­­sion of the classic Beck’s brew – as well as innovative drinks such as Beck’s Gold, Beck’s Green Lemon and Beck’s Ice. The brand is also popular in other countries. Eve­­ry fourth German beer consumed abroad is a Beck’s. Beck’s is available in over 120 countries on five continents. In fact, 3,000 bottles of the high quality Ger­­man beer are drunk every minute worldwide.

For the fifth year in succession, the Beck’s brand is the leader among the nation’s strong­­­est beer brands as determined in the recent study “Markenmonitor Bier”. Accord­­­ing to the study, Beck’s is the strong­­­­est brand in German brewing with top ratings when it comes to image, brand and quality perception as well as personal preference.

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  1. Adress

    Am Deich 18/19
    D-28199 Bremen
    Telefon +49 (0) 421 5094-0
    service(at)becks.de
    www.becks.de
    www.ab-inbev.de
  2. Management

    Chris Cools
    Heinz Beekmann
    Alexander Gerber
  3. Year of establishment

    1873
  4. Employees

    2.800 (of which around 1,400 in Bremen)
  5. Business activity

    Production, marketing and sale of
    beer and beer mixes
    (including among others
    Beck’s and Haake-Beck)